Raising Public Awareness About Addictions: Creating Momentum for Action
Raising Public Awareness About Addictions: Creating Momentum for Action – convened as a first step in addressing the Framework priority of Increasing Awareness and Understanding of Problematic substance Use.
- Held – March 2-3, 2006
- Hosted by the Addictions Foundation of Manitoba
- Thirty-seven participants representative of the federal and provincial governments, non-governmental organizations, those who use drugs, and academia
- Objectives:
to identify four to six specific priority "information pieces" that, through dissemination to the public, will initiate a paradigm shift towards a "de-stigmatization" of addictions;
to identify a single or easy to understand message that through repeated delivery via various communication mechanisms will begin to shift the cultural attitude toward addictions;
to identify key strategies and players that will lead the dissemination of the above information pieces and key message; and
to identify baseline measures that will provide a benchmark for monitoring the paradigm shift over time.